Scrabble me this, Batman

North American television doesn’t often see ad campaigns like Scrabble’s ‘the Beautiful Word’. Thank god for the Internet. And the French.

Scrabble has a new ad campaign is totally and completely wonderful. There is a little article on Jawbone about the process behind these mini masterpieces. The idea is that a number of artists have been given some words that they had to illustrate in a connected way (like a Rube Goldberg project). These were printed as posters and then, later, a different agency was commissioned to animate them.

This one was my favorite little animation. The characters remind me of Adventure Time, another one of my favorite animations.

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