North American television doesnâ€™t often see ad campaigns like Scrabbleâ€™s â€˜the Beautiful Wordâ€™. Thank god for the Internet. And the French.
Scrabble has a new ad campaign is totally and completely wonderful. There is a little article on Jawbone about the process behind these mini masterpieces. The idea is that a number of artists have been given some words that they had to illustrate in a connected way (like a Rube Goldberg project). These were printed as posters and then, later, a different agency was commissioned to animate them.
This one was my favorite little animation. The characters remind me of Adventure Time, another one of my favorite animations.